May 04, 2022

CPPA Testimony on Dark Signals

I am Dan Frechtling, CEO of Boltive, a software company doing business in California that exposes personal data leakage.

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Mar 29, 2022

How to prepare for the new state privacy laws in 2023

Since the California Consumer Privacy Act was passed in 2018, multiple states announced their intentions to launch their own comprehensive privacy bills.

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Mar 22, 2022

Chrome’s Heavy Ad Intervention: Here’s How We’re Solving It

To say we're bombarded by ads in today's world is an understatement. Digital marketing experts estimate that we can see between 4,000 and 10,000 ads per day.

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Feb 28, 2022

5 things you need to know about privacy regulations and programmatic advertising

The digital advertising ecosystem is large and complex. And it’s expanding. Marketers trying to reach their audiences are faced with making sense of a confusing landscape where trillions of real time ad auctions happen every day.

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Feb 21, 2022

How Publishers Can Increase Revenue by Creating a Great Ad Experience in 2022

The perception and tolerance of digital advertising is changing. Unfortunately, many online users feel that this technology has become too intrusive.

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Feb 03, 2022

3 To-Dos to Ensure Compliance & Stop Ad Privacy Violations

Much of the advertising ecosystem is still struggling to keep pace with industry regulations that evolve at breakneck speeds. The exit of third party cookies and the introduction of new targeting solutions represent the latest changes adding to the.

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Jan 17, 2022

3 Programmatic Trends for 2022 - That Didn’t Happen in 2021

We entered 2021 with the intention of leaving the pandemic behind us, but despite mass efforts we couldn’t quite shake its grip. This same holds true for the developments in online advertising rules and standards.

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Nov 09, 2021

Why Ad Lightning Became Boltive

When I became CEO of Ad Lightning in June of this year,  I was proud to be joining a team and business that was solving real problems for our publisher and platform partners -- business was expanding, customers were happy and our technology was.

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Sep 02, 2021

The Data is In! Ad Lightning’s 2021 Q2 Malware Report

While the weather might be finally cooling down, the fraudsters aren’t—the fight against bad actors and their bad ads continues. We recently published our 2021 Q2 Malware Recap, so take a look at what has been plaguing website publishers and users.

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Jul 01, 2021

Ad Lightning’s Interview with Monetization Platform Setupad

Six months ago, we partnered with Setupad and replaced their legacy ad quality solution to improve their coverage against bad ads. Needs in the market had changed, and they were looking for a tool that stopped redirects and blocked unwanted content.

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