The ad ecosystem is like the wild west. Not only are there fraudsters lurking around every corner of the internet, waiting to pounce at the smallest gaps in your systems, legitimate advertisers and publishers are leaving themselves and their.

The battle against bad ads and actors continues and they’re certainly keeping publisher’s on their toes with new tactics that are harder to detect. We recently published our 2022 Q1 Ad Quality Report, so take a look at the key trends we’ve.

The battle against malicious ads is ongoing, as we continue to come across new hurdles with evolving software, evasive techniques and sophisticated malware. It seems never ending, and unfortunately, it is.

I am Dan Frechtling, CEO of Boltive, a software company doing business in California that exposes personal data leakage.

Since the California Consumer Privacy Act was passed in 2018, multiple states announced their intentions to launch their own comprehensive privacy bills.

To say we're bombarded by ads in today's world is an understatement. Digital marketing experts estimate that we can see between 4,000 and 10,000 ads per day.

The digital advertising ecosystem is large and complex. And it’s expanding. Marketers trying to reach their audiences are faced with making sense of a confusing landscape where trillions of real time ad auctions happen every day.

The perception and tolerance of digital advertising is changing. Unfortunately, many online users feel that this technology has become too intrusive.

Much of the advertising ecosystem is still struggling to keep pace with industry regulations that evolve at breakneck speeds. The exit of third party cookies and the introduction of new targeting solutions represent the latest changes adding to the.

We entered 2021 with the intention of leaving the pandemic behind us, but despite mass efforts we couldn’t quite shake its grip. This same holds true for the developments in online advertising rules and standards.