Mar 04, 2021

Ad Lightning’s New Platform Partners Help Move the Ad Quality Fight Upstream

If you’ll recall, we highlighted the urgent need for ad quality solutions across platforms way back in our 2020 State of Ad Quality Report. To quote myself:

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Feb 26, 2021

What Ad Lightning’s Stellar NPS Score Means to Our Business & Partners

At Ad Lightning, customer service courses through our veins. Case in point – our entire team is made of sharp, innovative, and motivated former ad ops people from publishers and platforms, each just as customer-obsessed as the next. And that.

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Jan 28, 2021

The Digital Ad Industry Set Records in 2020, but It’s Not Time to Relax

There’s no need to state the obvious about 2020. It was historic, and I don’t mean that in a good way. But there’s always a silver lining, even in the most trying of times. For the digital ad industry, that silver lining shimmered like the sun.

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Jan 26, 2021

Ad Lightning’s Q4 2020 Overview of Malicious & Unwanted Ads

Q4 2020 had a different feel to it. Yes, there was the typical holiday push and everything that usually entails. But the digital ad industry was also still finding its bearings from an extremely challenging year, tugging at the new normal like a.

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Jan 19, 2021

Ad Lightning Makes Video QA Fast and Easy to Maximize Publisher ROI

Video is the golden goose for the digital advertising industry. It's engaging, lucrative, and propels your customers across the marketing funnel in ways that display ads can only dream about.

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Jan 14, 2021

Ad Lightning’s Look at the Digital Advertising Industry in 2021

It’s always important to strategize for the road ahead. However, it becomes an absolute necessity in challenging and uncertain times. Obviously, those adjectives describe 2020 to a tee for the digital advertising industry, making well-informed.

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Dec 17, 2020

Looking Back on Ad Lightning’s 2020 State of Ad Quality Report

At this point, we’ve run out of adjectives to describe 2020 so I won’t even bother to dust off the thesaurus. Needless to say, the avalanche of challenges throughout the year has been unprecedented and, therefore, colors any review through a.

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Dec 15, 2020

3 Common Malicious Tactics: A Peek Into How Malware Operates

Life would be much easier for the digital advertising community if fraudsters were more blatant with their malicious tactics. Maybe a giant neon billboard with a flashing arrow and words that scream “Forced Redirect and Malware, Next Exit.” But,.

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Dec 08, 2020

Changes to CCPA Put Retargeting in the Regulatory Bullseye

It seems like the CCPA has been a work in progress for millennia at this point, doesn’t it? Since I first spoke of the California Consumer Privacy Act back in January 2020 – which might as well be millennia ago considering what’s happening since.

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Oct 29, 2020

Q3 2020 Recap: New Normal, Old Worries

Q3 2020 could very well be the point where the new normal – everyone’s favorite term – really started to feel like “normal” rather than something “new.”

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