Oct 15, 2020

How to Block Bad Ads Without Destroying the User Experience

Here’s a revealing, somewhat sobering statistic on the scope and severity of what publishers face these days – 80% of consumers are already so frustrated with malvertising and CPU-consuming ads, they’ve adopted some form of consumer-level ad.

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Oct 02, 2020

A Single-Point Ad Quality Solution Will Never Keep a Publisher Safe

It’s an understatement to say that fraudsters are pests. They’re far more dangerous than that. Pests are a stream of harmless house ants parading through your kitchen, looking for a stray crumb.

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Aug 20, 2020

The Lifecycle of Malware

Malware isn’t a one-and-done annoyance. It’s an evolving and adapting menace, changing its tactics to constantly find and exploit new weaknesses in the ecosystem. And if a publisher or platform doesn’t address malware with the attention and.

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Jul 30, 2020

Know Thy Enemy: Who the Digital Ad Industry Is Fighting and How to Stop Them

Fraudsters. Bad actors. Blackhats. It doesn’t matter what you call them because they all mean the same thing – the bad guys. They’re the ones that keep publishers up at night and wreak havoc on the rest of the ecosystem. And as anyone on the.

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Jul 16, 2020

Consumers Blame Publishers For Poor Ad Quality, Malware & Inappropriate Content

The entire digital ad industry is sitting at an intersection of some challenging roads right now. Between waning trust from consumers, expanding compliance demands, and the ever-evolving battle against ad fraud, there is a lot to pay attention to.

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Jul 01, 2020

Q2 2020 Recap: A Field Day For Fraudsters

I probably don’t have to belabor what the digital ad industry – as well as the world – was up against during Q2 2020. Even saying it was historically turbulent doesn’t seem to quite do it justice. But here we are, looking back at that tidal wave of.

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Jun 18, 2020

Google's Chrome Joins the Fight Against Resource-Heavy Ads

With such a fast and furious stream of headlines these days, we wouldn’t blame you if a few noteworthy items slipped through the cracks. However, given its importance to the industry, we would be remiss if we didn’t point out Google’s recent.

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Jun 04, 2020

Choose an Ad Quality Solution Partner, Not Just a Provider

Publishers and platforms are busy. Things move fast in the digital ad world, and operations have many moving parts. That means anything that industry participants can do to streamline without sacrificing effectiveness is always welcome. And nowhere.

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Jun 04, 2020

Ad Lightning Partners with E-Planning, the Largest LATAM SSP

Ad Lightning is excited to be partnering with E-Planning to provide ad quality solutions for LATAM's largest SSP.  To kick-off the partnership, we sat down with Sebastian Lucero, the CMO of E-Planning, to learn more about their unique business and.

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May 28, 2020

The Frontlines in the War Against Bad Ads: An Ad Lightning Interview

It’s one thing to talk about the war against fraudsters and their malicious ads from a distance. But it’s entirely different to gain the perspective of what it’s like being on those frontlines every day. That’s exactly why I recently sat down with.

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