I am Dan Frechtling, CEO of Boltive, a software company doing business in California that exposes personal data leakage.

Since the California Consumer Privacy Act was passed in 2018, multiple states announced their intentions to launch their own comprehensive privacy bills.

To say we're bombarded by ads in today's world is an understatement. Digital marketing experts estimate that we can see between 4,000 and 10,000 ads per day.

The digital advertising ecosystem is large and complex. And it’s expanding. Marketers trying to reach their audiences are faced with making sense of a confusing landscape where trillions of real time ad auctions happen every day.

The perception and tolerance of digital advertising is changing. Unfortunately, many online users feel that this technology has become too intrusive.

Much of the advertising ecosystem is still struggling to keep pace with industry regulations that evolve at breakneck speeds. The exit of third party cookies and the introduction of new targeting solutions represent the latest changes adding to the.

We entered 2021 with the intention of leaving the pandemic behind us, but despite mass efforts we couldn’t quite shake its grip. This same holds true for the developments in online advertising rules and standards.

When I became CEO of Ad Lightning in June of this year,  I was proud to be joining a team and business that was solving real problems for our publisher and platform partners -- business was expanding, customers were happy and our technology was.

While the weather might be finally cooling down, the fraudsters aren’t—the fight against bad actors and their bad ads continues. We recently published our 2021 Q2 Malware Recap, so take a look at what has been plaguing website publishers and users.

Six months ago, we partnered with Setupad and replaced their legacy ad quality solution to improve their coverage against bad ads. Needs in the market had changed, and they were looking for a tool that stopped redirects and blocked unwanted content.