Jan 23, 2020

Explaining Ad Fraud and How It Affects Advertisers & Publishers

Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.

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Jan 16, 2020

The 2020 State of Ad Quality Report

In an industry where change is the only constant, the digital ad ecosystem must look in the mirror every so often and gauge where it stands. Nowhere is this more critical than in the perpetual fight for ad quality, a notion we took to heart when.

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Jan 09, 2020

The Cost of Bad Ads Tops $1B in the Digital Ad Industry

The meteoric rise and dominance of programmatic is both a blessing and a curse for publishers. While it’s difficult to argue with its precision, efficiency, and revenue streams, there’s a significant caveat that comes with programmatic – fraudsters.

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Dec 19, 2019

What Are Bad Ads? Why Do They Matter? And How Can You Block Them?

A bad ad is a troublemaker. It’s the loudmouth in the movie theater that won't stop talking, ruining the experience for everyone else. And if a theater manager doesn't enforce rules during a show, moviegoers will eventually find another venue. In.

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Aug 27, 2019

Taking ad quality to the next level

We all know that ads that force redirects or contain malware are bad. But once you have a system like Ad Lightning in place to deal with malware and redirect ads, it becomes time to fine-tune your ad quality system and focus on other more subjective.

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Jun 19, 2019

Evolution of mobile redirects: Three new exploit types

Pesky redirect ads continue to plague the advertising ecosystem, infuriating ad ops teams and consumers alike. In fact, Ad Lightning typically sees over 350 different threats plaguing the system every day.

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Jun 12, 2019

Key Takeaways from the Taking Malvertising Fight Upstream Fireside Chat at AdMonsters' Programmania 2019

At AdMonsters’ 2019 Programmania conference our CRO Kate Reinmiller participated in a “fireside chat” with one of our clients and AdMonsters’ Editorial director. Take a look at Kate’s key takeaways from the panel.

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May 14, 2019

Our Latest Customer Survey Results are In - They Love Our Mobile Redirects Blocking

At Ad Lightning, we are laser-focused on delivering great results to our customers and ensuring the highest levels of satisfaction. Gaining regular feedback from our clients is crucial —after all, the ad quality battle against mobile redirects and.

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Feb 18, 2019

Ad Lightning is now TAG “Certified Against Malware”

We are excited to announce that Ad Lightning is officially part of the Trustworthy Accountability Group (TAG) Certified Against Malware Program. As the company states, their goal is to eliminate the distribution of malware throughout the digital.

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Jan 30, 2019

2018 Ad Lightning Highlights — It’s Been An Extraordinary Year!

by Scott Moore, Co-founder and CEO

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