Ad Lightning’s 2021 Guide to Blocking Bad Ads and Ensuring Ad Quality
When it comes to getting a leg-up on the bad actors, it's always important to strategize for the road ahead. 2021 has already shown us that fraudsters haven't skipped a beat, making the right combination of tools and well-informed insights absolutely critical for winning this fight against bad ads.
That’s exactly what Ad Lightning is providing to the digital ad ecosystem with our 2021 Guide to Blocking Bad Ads and Ensuring Ad Quality – a comprehensive roadmap that platforms and publishers can utilize to successfully navigate the frontlines in the battle of ad quality.
As you’ll see, we take an in-depth look at key areas and issue the digital ad landscape including:
The Main Types of Bad Ads
Evolution of the Bad Ad Crisis
The State and Scope of the Problem
What to Look for in an Ad Quality Solution
The Future of the Digital Ad Community and Ecosystem
Want to know what opportunities and threats the future entails for you, your brand, and the industry itself? Then you’ve come to the right place.
Our 2021 Guide to Blocking Bad Ads and Ensuring Ad Quality sheds a powerful light on where the digital ad ecosystem stands, and, just as importantly, where it’s heading in the future.
Fraudsters are constantly evolving their tactics, making it critical to stay proactive within your game plan against malvertising. Remember, a solution that's effective today might not be tomorrow, so adopting comprehensive but agile tools is the key to your ad quality success.
As you’ll see, that’s exactly what our Guide to Blocking Bad Ads and Ensuring Ad Quality provides. So set yourself, your customers, and stakeholders up for success this year by informing your organization’s strategy and tactics against bad ads. And Ad Lightning will be here every step of the way.