I am Dan Frechtling, CEO of Boltive, a software company doing business in California that exposes personal data leakage.

We entered 2021 with the intention of leaving the pandemic behind us, but despite mass efforts we couldn’t quite shake its grip. This same holds true for the developments in online advertising rules and standards.

When I became CEO of Ad Lightning in June of this year, I was proud to be joining a team and business that was solving real problems for our publisher and platform partners -- business was expanding, customers were happy and our technology was.