Despite contrary claims from the ad industry, instances of ad fraud haven’t diminished. In fact, according to ad fraud researcher and technical forensics expert Dr. Augustine Fou, fraudulent ad schemes have reached an all time high in both the.

Last week, an insightful AdMonsters article summarized the current publisher perspective on ad quality solutions. It made three important points:

Programmatic advertising is a revolving door of new threats, recycled old threats and bad actors. It’s been that way for a long time and we want to put a stop to it.

Last Friday, GDPR went into full effect. Of course, that was big news. Articles about the new EU privacy regulations seemed to pop up everywhere we looked. So, we thought it might be refreshing to start this week with a look at something different.

The rise of programmatic advertising has spurred a significant decline in user experience for consumers who visit ad-supported websites. For publishers, that’s become a serious ROI problem.

If there’s one truism about technology businesses, it is that when you lose sight of the consumer experience, you’re dead. Digital advertising is veering dangerously in this direction. Digital advertising is the Internet’s economic engine..

On the surface, it looks like the digital publishing industry should be extremely happy. After all, they’re the beneficiaries of an overwhelmingly successful automatic — or programmatic — marketplace for buying and selling ads; a marketplace which.