Fraudsters. Bad actors. Blackhats. It doesn’t matter what you call them because they all mean the same thing – the bad guys. They’re the ones that keep publishers up at night and wreak havoc on the rest of the ecosystem. And as anyone on the.

The entire digital ad industry is sitting at an intersection of some challenging roads right now. Between waning trust from consumers, expanding compliance demands, and the ever-evolving battle against ad fraud, there is a lot to pay attention to.

I probably don’t have to belabor what the digital ad industry – as well as the world – was up against during Q2 2020. Even saying it was historically turbulent doesn’t seem to quite do it justice. But here we are, looking back at that tidal wave of.

With such a fast and furious stream of headlines these days, we wouldn’t blame you if a few noteworthy items slipped through the cracks. However, given its importance to the industry, we would be remiss if we didn’t point out Google’s recent.

Publishers and platforms are busy. Things move fast in the digital ad world, and operations have many moving parts. That means anything that industry participants can do to streamline without sacrificing effectiveness is always welcome. And nowhere.

Ad Lightning is excited to be partnering with E-Planning to provide ad quality solutions for LATAM's largest SSP. To kick-off the partnership, we sat down with Sebastian Lucero, the CMO of E-Planning, to learn more about their unique business and.

It’s one thing to talk about the war against fraudsters and their malicious ads from a distance. But it’s entirely different to gain the perspective of what it’s like being on those frontlines every day. That’s exactly why I recently sat down with.

Decisions, decisions. Publishers know they have to protect their brands, customers, stakeholders, and bottom lines from fraudsters. However, finding the right set of tools to accomplish that task can feel overwhelming. Or at least it might have.

There are a few things in life that can clear a crowded room faster than politics, but not many. It’s an inherently divisive, polarizing topic across all fronts, including the already contentious and unpredictable digital environment. Simply put,.

To borrow a concept from the sports world, the best teams always have a reliable utility player. That's the person a coach counts on for many different roles, seamlessly transitioning between positions without a drop-off in performance. In the.