To say we're bombarded by ads in today's world is an understatement. Digital marketing experts estimate that we can see between 4,000 and 10,000 ads per day.

The digital advertising ecosystem is large and complex. And it’s expanding. Marketers trying to reach their audiences are faced with making sense of a confusing landscape where trillions of real time ad auctions happen every day.

The perception and tolerance of digital advertising is changing. Unfortunately, many online users feel that this technology has become too intrusive.

Much of the advertising ecosystem is still struggling to keep pace with industry regulations that evolve at breakneck speeds. The exit of third party cookies and the introduction of new targeting solutions represent the latest changes adding to the.

While the weather might be finally cooling down, the fraudsters aren’t—the fight against bad actors and their bad ads continues. We recently published our 2021 Q2 Malware Recap, so take a look at what has been plaguing website publishers and users.

Six months ago, we partnered with Setupad and replaced their legacy ad quality solution to improve their coverage against bad ads. Needs in the market had changed, and they were looking for a tool that stopped redirects and blocked unwanted content.

When it comes to getting a leg-up on the bad actors, it's always important to strategize for the road ahead. 2021 has already shown us that fraudsters haven't skipped a beat, making the right combination of tools and well-informed insights.

Q1 2021 had a definite yin and yang feel for the digital advertising ecosystem. While bad actors and their bad ads certainly kept everyone busy with their onslaught of malware and other threats, there is also plenty of reason for hope as we wade.

If you’ll recall, we highlighted the urgent need for ad quality solutions across platforms way back in our 2020 State of Ad Quality Report. To quote myself:

At Ad Lightning, customer service courses through our veins. Case in point – our entire team is made of sharp, innovative, and motivated former ad ops people from publishers and platforms, each just as customer-obsessed as the next. And that.