At Ad Lightning, we pride ourselves on our relationships with our customers. As we grow, we're working hard to make sure that our best-in-class service remains that way.

In late December, Scott Moore, Founder of CEO, Ad Lightning was invited to publish a “Predictions Piece” in MarTech Advisor about how he sees the state of ad quality in 2019.

Over the past few years, the programmatic ecosystem has been flooded with a type of malware that takes over a user's browser and directs them to those infuriating "You've won!" pop-ups.

This week, six major ad exchanges released an open letter titled “Principles for a Better Programmatic Marketplace,” to publishers and advertisers announcing that they have asked the Trustworthy Accountability Group (TAG) to help them codify.

This morning, AdExchanger’s Allison Schiff published an article titled “Fraudsters Are Masquerading as Real DSPs,” concerning a spoofing incident that Ad Lightning brought to her attention.

A recent Ad Lightning study indicated that nearly a third —28% of all Internet ads — are ‘bad ads,’ meaning they are oversized, malicious, offensive or non-compliant with IAB standards or publisher specific ad policies. The full survey is available.

The Media Trust Analysis versus Ad Lightning’s

At Ad Lightning, we consider ourselves lucky. We get to work with a wide variety of industry thought-leaders every day across a wide range of digital publishers and solution providers. Many wrestle with common issues, but each has a unique.

Over the last several weeks, Ad Monsters has been publishing a series of articles about the state and future of ad quality. It’s an insightful read for publishers and sell-side solution-providers.

Although the media frenzy of GDPR has come and gone, Publishers are still working behind the scenes to build and enforce their GDPR roadmaps. While the recipe for success is yet to be defined, most Publishers can agree it's critical they take.