Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.

In an industry where change is the only constant, the digital ad ecosystem must look in the mirror every so often and gauge where it stands. Nowhere is this more critical than in the perpetual fight for ad quality, a notion we took to heart when.

The meteoric rise and dominance of programmatic is both a blessing and a curse for publishers. While it’s difficult to argue with its precision, efficiency, and revenue streams, there’s a significant caveat that comes with programmatic – fraudsters.

A bad ad is a troublemaker. It’s the loudmouth in the movie theater that won't stop talking, ruining the experience for everyone else. And if a theater manager doesn't enforce rules during a show, moviegoers will eventually find another venue. In.

We all know that ads that force redirects or contain malware are bad. But once you have a system like Ad Lightning in place to deal with malware and redirect ads, it becomes time to fine-tune your ad quality system and focus on other more subjective.

Pesky redirect ads continue to plague the advertising ecosystem, infuriating ad ops teams and consumers alike. In fact, Ad Lightning typically sees over 350 different threats plaguing the system every day.

At AdMonsters’ 2019 Programmania conference our CRO Kate Reinmiller participated in a “fireside chat” with one of our clients and AdMonsters’ Editorial director. Take a look at Kate’s key takeaways from the panel.

At Ad Lightning, we are laser-focused on delivering great results to our customers and ensuring the highest levels of satisfaction. Gaining regular feedback from our clients is crucial —after all, the ad quality battle against mobile redirects and.

We are excited to announce that Ad Lightning is officially part of the Trustworthy Accountability Group (TAG) Certified Against Malware Program. As the company states, their goal is to eliminate the distribution of malware throughout the digital.

by Scott Moore, Co-founder and CEO