Jul 14, 2017

The Past, Present and Future of Ad Quality

If there’s one truism about technology businesses, it is that when you lose sight of the consumer experience, you’re dead. Digital advertising is veering dangerously in this direction. Digital advertising is the Internet’s economic engine..

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Mar 21, 2017

The Industry Challenge for Programmatic in 2017

On the surface, it looks like the digital publishing industry should be extremely happy. After all, they’re the beneficiaries of an overwhelmingly successful automatic — or programmatic — marketplace for buying and selling ads; a marketplace which.

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