Ad ops teams are under siege, spending far too much time on the frontlines of the battle for ad quality. In fact, as we discovered in our recent 2020 State of Ad Quality Report, some devote as much as 30 hours per week on ad quality issues alone..

To state the obvious, programmatic is here to stay. It's not a passing-fancy or trend, but a fundamental part of the digital advertising industry. It's a fixture. But as publishers and platforms know all to well at this point, there's plenty of bad.

Describing bad ads as a nuisance undersells the scope and severity of the problem. Mosquito bites are a nuisance, bothersome for awhile but usually nothing that time and maybe an over-the-counter lotion can’t fix. No, advertising fraud and bad.

We’ve all heard the sobering statistics, how the online advertising ecosystem loses billions every year from ad fraud. But as bleak and overwhelming as the perpetual fight against bad ads might feel at times, we have some very good news – the.

Imagine being stuck in the path of a storm. From the meteorologist on TV, what you've read online, maybe even what you feel in your arthritic knees, you know the storm is heading your way. At this point, it's simply an inevitability. The particular.

Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.

In an industry where change is the only constant, the digital ad ecosystem must look in the mirror every so often and gauge where it stands. Nowhere is this more critical than in the perpetual fight for ad quality, a notion we took to heart when.

The meteoric rise and dominance of programmatic is both a blessing and a curse for publishers. While it’s difficult to argue with its precision, efficiency, and revenue streams, there’s a significant caveat that comes with programmatic – fraudsters.

A bad ad is a troublemaker. It’s the loudmouth in the movie theater that won't stop talking, ruining the experience for everyone else. And if a theater manager doesn't enforce rules during a show, moviegoers will eventually find another venue. In.

We all know that ads that force redirects or contain malware are bad. But once you have a system like Ad Lightning in place to deal with malware and redirect ads, it becomes time to fine-tune your ad quality system and focus on other more subjective.