Oct 20, 2017
The Multi-Billion Dollar Impact of Bad Ads. What Publishers Need to Know
The rise of programmatic advertising has spurred a significant decline in user experience for consumers who visit ad-supported websites. For publishers, that’s become a serious ROI problem.
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Written by
Kate Reinmiller on Friday October 20, 2017
Jul 14, 2017
The Past, Present and Future of Ad Quality
If there’s one truism about technology businesses, it is that when you lose sight of the consumer experience, you’re dead. Digital advertising is veering dangerously in this direction. Digital advertising is the Internet’s economic engine..
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Written by
Kate Reinmiller on Friday July 14, 2017
Mar 21, 2017
The Industry Challenge for Programmatic in 2017
On the surface, it looks like the digital publishing industry should be extremely happy. After all, they’re the beneficiaries of an overwhelmingly successful automatic — or programmatic — marketplace for buying and selling ads; a marketplace which.
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Written by
Kate Reinmiller on Tuesday March 21, 2017