The meteoric rise and dominance of programmatic is both a blessing and a curse for publishers. While it’s difficult to argue with its precision, efficiency, and revenue streams, there’s a significant caveat that comes with programmatic – fraudsters.

A bad ad is a troublemaker. It’s the loudmouth in the movie theater that won't stop talking, ruining the experience for everyone else. And if a theater manager doesn't enforce rules during a show, moviegoers will eventually find another venue. In.

We all know that ads that force redirects or contain malware are bad. But once you have a system like Ad Lightning in place to deal with malware and redirect ads, it becomes time to fine-tune your ad quality system and focus on other more subjective.

Pesky redirect ads continue to plague the advertising ecosystem, infuriating ad ops teams and consumers alike. In fact, Ad Lightning typically sees over 350 different threats plaguing the system every day.

At AdMonsters’ 2019 Programmania conference our CRO Kate Reinmiller participated in a “fireside chat” with one of our clients and AdMonsters’ Editorial director. Take a look at Kate’s key takeaways from the panel.

At Ad Lightning, we are laser-focused on delivering great results to our customers and ensuring the highest levels of satisfaction. Gaining regular feedback from our clients is crucial —after all, the ad quality battle against mobile redirects and.

We are excited to announce that Ad Lightning is officially part of the Trustworthy Accountability Group (TAG) Certified Against Malware Program. As the company states, their goal is to eliminate the distribution of malware throughout the digital.

by Scott Moore, Co-founder and CEO

At Ad Lightning, we pride ourselves on our relationships with our customers. As we grow, we're working hard to make sure that our best-in-class service remains that way.

In late December, Scott Moore, Founder of CEO, Ad Lightning was invited to publish a “Predictions Piece” in MarTech Advisor about how he sees the state of ad quality in 2019.