Jul 23, 2018

Ad Fraud is at an All Time High: Distance Your Site From One of the World’s Most Profitable Criminal Enterprises.

Despite contrary claims from the ad industry, instances of ad fraud haven’t diminished. In fact, according to ad fraud researcher and technical forensics expert Dr. Augustine Fou, fraudulent ad schemes have reached an all time high in both the.

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Jun 29, 2018

Addressing the “Three Pillars of Ad Quality”

Last week, an insightful AdMonsters article summarized the current publisher perspective on ad quality solutions. It made three important points:

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Jun 04, 2018

Our New Blocking Wrapper Restores Publisher Control of Bad Ads

Programmatic advertising is a revolving door of new threats, recycled old threats and bad actors. It’s been that way for a long time and we want to put a stop to it.

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May 29, 2018

Publishers still seek a solution to their #1 issue (and it's not GDPR)

Last Friday, GDPR went into full effect. Of course, that was big news. Articles about the new EU privacy regulations seemed to pop up everywhere we looked. So, we thought it might be refreshing to start this week with a look at something different.

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Oct 20, 2017

The Multi-Billion Dollar Impact of Bad Ads. What Publishers Need to Know

The rise of programmatic advertising has spurred a significant decline in user experience for consumers who visit ad-supported websites. For publishers, that’s become a serious ROI problem.

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Jul 14, 2017

The Past, Present and Future of Ad Quality

If there’s one truism about technology businesses, it is that when you lose sight of the consumer experience, you’re dead. Digital advertising is veering dangerously in this direction. Digital advertising is the Internet’s economic engine..

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Mar 21, 2017

The Industry Challenge for Programmatic in 2017

On the surface, it looks like the digital publishing industry should be extremely happy. After all, they’re the beneficiaries of an overwhelmingly successful automatic — or programmatic — marketplace for buying and selling ads; a marketplace which.

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