Oct 22, 2018

Major Ad Exchanges Raise the Bar for Programmatic Best Practices ....and That’s Great News for the Industry

This week, six major ad exchanges released an open letter titled “Principles for a Better Programmatic Marketplace,” to publishers and advertisers announcing that they have asked the Trustworthy Accountability Group (TAG) to help them codify.

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Oct 09, 2018

Fraudsters Are Masquerading as Real DSPs

This morning, AdExchanger’s Allison Schiff published an article titled “Fraudsters Are Masquerading as Real DSPs,” concerning a spoofing incident that Ad Lightning brought to her attention.

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Sep 16, 2018

Anatomy of a Video Stuffing Ad

A recent Ad Lightning study indicated that nearly a third —28% of all Internet ads — are ‘bad ads,’ meaning they are oversized, malicious, offensive or non-compliant with IAB standards or publisher specific ad policies. The full survey is available.

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Sep 10, 2018

“Blockers Alone Won't Cure Malvertising Woes?”

The Media Trust Analysis versus Ad Lightning’s

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Aug 23, 2018

Mid-Year Perspectives from the Experts: Bustle, Rubicon Project and Univision Speak to Scott Moore, CEO, Ad Lightning

At Ad Lightning, we consider ourselves lucky. We get to work with a wide variety of industry thought-leaders every day across a wide range of digital publishers and solution providers. Many wrestle with common issues, but each has a unique.

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Aug 06, 2018

Creative Compliance & How Bad Ads Happen

Over the last several weeks, Ad Monsters has been publishing a series of articles about the state and future of ad quality. It’s an insightful read for publishers and sell-side solution-providers.

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Jul 28, 2018

Introducing Ad Lightning's GDPR Compliance Tools

Although the media frenzy of GDPR has come and gone, Publishers are still working behind the scenes to build and enforce their GDPR roadmaps. While the recipe for success is yet to be defined, most Publishers can agree it's critical they take.

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Jul 23, 2018

Ad Fraud is at an All Time High: Distance Your Site From One of the World’s Most Profitable Criminal Enterprises.

Despite contrary claims from the ad industry, instances of ad fraud haven’t diminished. In fact, according to ad fraud researcher and technical forensics expert Dr. Augustine Fou, fraudulent ad schemes have reached an all time high in both the.

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Jun 29, 2018

Addressing the “Three Pillars of Ad Quality”

Last week, an insightful AdMonsters article summarized the current publisher perspective on ad quality solutions. It made three important points:

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Jun 04, 2018

Our New Blocking Wrapper Restores Publisher Control of Bad Ads

Programmatic advertising is a revolving door of new threats, recycled old threats and bad actors. It’s been that way for a long time and we want to put a stop to it.

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