With such a fast and furious stream of headlines these days, we wouldn’t blame you if a few noteworthy items slipped through the cracks. However, given its importance to the industry, we would be remiss if we didn’t point out Google’s recent.

Publishers and platforms are busy. Things move fast in the digital ad world, and operations have many moving parts. That means anything that industry participants can do to streamline without sacrificing effectiveness is always welcome. And nowhere.

Ad Lightning is excited to be partnering with E-Planning to provide ad quality solutions for LATAM's largest SSP.  To kick-off the partnership, we sat down with Sebastian Lucero, the CMO of E-Planning, to learn more about their unique business and.

It’s one thing to talk about the war against fraudsters and their malicious ads from a distance. But it’s entirely different to gain the perspective of what it’s like being on those frontlines every day. That’s exactly why I recently sat down with.

Decisions, decisions. Publishers know they have to protect their brands, customers, stakeholders, and bottom lines from fraudsters. However, finding the right set of tools to accomplish that task can feel overwhelming. Or at least it might have.

There are a few things in life that can clear a crowded room faster than politics, but not many. It’s an inherently divisive, polarizing topic across all fronts, including the already contentious and unpredictable digital environment. Simply put,.

To borrow a concept from the sports world, the best teams always have a reliable utility player. That's the person a coach counts on for many different roles, seamlessly transitioning between positions without a drop-off in performance. In the.

Malware has the entire ad ecosystem on red alert – and for good reason. We've consumed significant bandwidth ourselves, discussing how damaging malware is for the digital ad supply chain. But bad ads aren't a one-trick-pony, so, like an incredibly.

We use the term ecosystem an awful lot in this industry, myself included. But that’s for a very good reason, given the connectivity of the crowded digital ad supply chain. There’s more to this ecosystem than just publishers and platforms, though..

The fraudsters aren't dumb. In fact, while it pains us to say it, many of them are downright brilliant. Sure, these criminal masterminds don't get the publicity that others do, but they're every bit as clever and resourceful as the antagonist in a.