This week, six major ad exchanges released an open letter titled “Principles for a Better Programmatic Marketplace,” to publishers and advertisers announcing that they have asked the Trustworthy Accountability Group (TAG) to help them codify.

This morning, AdExchanger’s Allison Schiff published an article titled “Fraudsters Are Masquerading as Real DSPs,” concerning a spoofing incident that Ad Lightning brought to her attention.

A recent Ad Lightning study indicated that nearly a third —28% of all Internet ads — are ‘bad ads,’ meaning they are oversized, malicious, offensive or non-compliant with IAB standards or publisher specific ad policies. The full survey is available.

The Media Trust Analysis versus Ad Lightning’s

At Ad Lightning, we consider ourselves lucky. We get to work with a wide variety of industry thought-leaders every day across a wide range of digital publishers and solution providers. Many wrestle with common issues, but each has a unique.

Over the last several weeks, Ad Monsters has been publishing a series of articles about the state and future of ad quality. It’s an insightful read for publishers and sell-side solution-providers.

Although the media frenzy of GDPR has come and gone, Publishers are still working behind the scenes to build and enforce their GDPR roadmaps. While the recipe for success is yet to be defined, most Publishers can agree it's critical they take.

Despite contrary claims from the ad industry, instances of ad fraud haven’t diminished. In fact, according to ad fraud researcher and technical forensics expert Dr. Augustine Fou, fraudulent ad schemes have reached an all time high in both the.

Last week, an insightful AdMonsters article summarized the current publisher perspective on ad quality solutions. It made three important points:

Programmatic advertising is a revolving door of new threats, recycled old threats and bad actors. It’s been that way for a long time and we want to put a stop to it.