The fraudsters aren't dumb. In fact, while it pains us to say it, many of them are downright brilliant. Sure, these criminal masterminds don't get the publicity that others do, but they're every bit as clever and resourceful as the antagonist in a.

The average ad ops team has become the Swiss Army knife for the digital advertising ecosystem. While the experienced ad ops professional is still your go-to ad trafficker and soldier on the front lines of the fight for ad quality, their role has.

Think of the digital ad supply chain as a busy freeway, one that has plenty of on-ramps but only a single exit – the customer. And it’s that endpoint that makes the ecosystem’s engine run, where an ad compels the end-user into action, maybe buying.

Dear Ad Lightning Customers,

Ad ops teams are under siege, spending far too much time on the frontlines of the battle for ad quality. In fact, as we discovered in our recent 2020 State of Ad Quality Report, some devote as much as 30 hours per week on ad quality issues alone..

To state the obvious, programmatic is here to stay. It's not a passing-fancy or trend, but a fundamental part of the digital advertising industry. It's a fixture. But as publishers and platforms know all to well at this point, there's plenty of bad.

Describing bad ads as a nuisance undersells the scope and severity of the problem. Mosquito bites are a nuisance, bothersome for awhile but usually nothing that time and maybe an over-the-counter lotion can’t fix. No, advertising fraud and bad.

We’ve all heard the sobering statistics, how the online advertising ecosystem loses billions every year from ad fraud. But as bleak and overwhelming as the perpetual fight against bad ads might feel at times, we have some very good news – the.

Imagine being stuck in the path of a storm. From the meteorologist on TV, what you've read online, maybe even what you feel in your arthritic knees, you know the storm is heading your way. At this point, it's simply an inevitability. The particular.

Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.