Q1 2021 had a definite yin and yang feel for the digital advertising ecosystem. While bad actors and their bad ads certainly kept everyone busy with their onslaught of malware and other threats, there is also plenty of reason for hope as we wade.

If you’ll recall, we highlighted the urgent need for ad quality solutions across platforms way back in our 2020 State of Ad Quality Report. To quote myself:

At Ad Lightning, customer service courses through our veins. Case in point – our entire team is made of sharp, innovative, and motivated former ad ops people from publishers and platforms, each just as customer-obsessed as the next. And that.

There’s no need to state the obvious about 2020. It was historic, and I don’t mean that in a good way. But there’s always a silver lining, even in the most trying of times. For the digital ad industry, that silver lining shimmered like the sun.

Q4 2020 had a different feel to it. Yes, there was the typical holiday push and everything that usually entails. But the digital ad industry was also still finding its bearings from an extremely challenging year, tugging at the new normal like a.

Video is the golden goose for the digital advertising industry. It's engaging, lucrative, and propels your customers across the marketing funnel in ways that display ads can only dream about.

It’s always important to strategize for the road ahead. However, it becomes an absolute necessity in challenging and uncertain times. Obviously, those adjectives describe 2020 to a tee for the digital advertising industry, making well-informed.

At this point, we’ve run out of adjectives to describe 2020 so I won’t even bother to dust off the thesaurus. Needless to say, the avalanche of challenges throughout the year has been unprecedented and, therefore, colors any review through a.

Life would be much easier for the digital advertising community if fraudsters were more blatant with their malicious tactics. Maybe a giant neon billboard with a flashing arrow and words that scream “Forced Redirect and Malware, Next Exit.” But,.

It seems like the CCPA has been a work in progress for millennia at this point, doesn’t it? Since I first spoke of the California Consumer Privacy Act back in January 2020 – which might as well be millennia ago considering what’s happening since.