Apr 23, 2020
A Comprehensive Ad Fraud Tool Should Be Able to ID, Analyze & Block Bad Ads
The fraudsters aren't dumb. In fact, while it pains us to say it, many of them are downright brilliant. Sure, these criminal masterminds don't get the publicity that others do, but they're every bit as clever and resourceful as the antagonist in a.
Read MoreApr 09, 2020
Protect Your Ad Ops Teams & Revenue With Effective Ad Quality Solutions
The average ad ops team has become the Swiss Army knife for the digital advertising ecosystem. While the experienced ad ops professional is still your go-to ad trafficker and soldier on the front lines of the fight for ad quality, their role has.
Read MoreApr 02, 2020
SSPs & Publishers Both Need Client-Side Ad Quality Solutions Like Real-Time Blocking
Think of the digital ad supply chain as a busy freeway, one that has plenty of on-ramps but only a single exit – the customer. And it’s that endpoint that makes the ecosystem’s engine run, where an ad compels the end-user into action, maybe buying.
Read MoreMar 25, 2020
Ad Lightning's Promise: We Remain Committed to Our Partners & Safer Ecosystem
Dear Ad Lightning Customers,
Read MoreMar 12, 2020
Features to Look for in a Complete Ad Quality Solution
Ad ops teams are under siege, spending far too much time on the frontlines of the battle for ad quality. In fact, as we discovered in our recent 2020 State of Ad Quality Report, some devote as much as 30 hours per week on ad quality issues alone..
Read MoreMar 03, 2020
The 2020 Guide To Blocking Bad Ads & Ensuring Ad Quality
To state the obvious, programmatic is here to stay. It's not a passing-fancy or trend, but a fundamental part of the digital advertising industry. It's a fixture. But as publishers and platforms know all to well at this point, there's plenty of bad.
Read MoreFeb 20, 2020
Bad Ads Cost the Average Publisher $400k Per Year From Lost Impressions
Describing bad ads as a nuisance undersells the scope and severity of the problem. Mosquito bites are a nuisance, bothersome for awhile but usually nothing that time and maybe an over-the-counter lotion can’t fix. No, advertising fraud and bad.
Read MoreFeb 06, 2020
The Best Ad Quality Solutions for Publishers and Platforms
We’ve all heard the sobering statistics, how the online advertising ecosystem loses billions every year from ad fraud. But as bleak and overwhelming as the perpetual fight against bad ads might feel at times, we have some very good news – the.
Read MoreJan 30, 2020
What You Need to Know About CCPA and Digital Advertising
Imagine being stuck in the path of a storm. From the meteorologist on TV, what you've read online, maybe even what you feel in your arthritic knees, you know the storm is heading your way. At this point, it's simply an inevitability. The particular.
Read MoreJan 23, 2020
Explaining Ad Fraud and How It Affects Advertisers & Publishers
Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.
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