Jan 14, 2021

Ad Lightning’s Look at the Digital Advertising Industry in 2021

It’s always important to strategize for the road ahead. However, it becomes an absolute necessity in challenging and uncertain times. Obviously, those adjectives describe 2020 to a tee for the digital advertising industry, making well-informed.

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Dec 17, 2020

Looking Back on Ad Lightning’s 2020 State of Ad Quality Report

At this point, we’ve run out of adjectives to describe 2020 so I won’t even bother to dust off the thesaurus. Needless to say, the avalanche of challenges throughout the year has been unprecedented and, therefore, colors any review through a.

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Dec 15, 2020

3 Common Malicious Tactics: A Peek Into How Malware Operates

Life would be much easier for the digital advertising community if fraudsters were more blatant with their malicious tactics. Maybe a giant neon billboard with a flashing arrow and words that scream “Forced Redirect and Malware, Next Exit.” But,.

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Dec 08, 2020

Changes to CCPA Put Retargeting in the Regulatory Bullseye

It seems like the CCPA has been a work in progress for millennia at this point, doesn’t it? Since I first spoke of the California Consumer Privacy Act back in January 2020 – which might as well be millennia ago considering what’s happening since.

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Oct 29, 2020

Q3 2020 Recap: New Normal, Old Worries

Q3 2020 could very well be the point where the new normal – everyone’s favorite term – really started to feel like “normal” rather than something “new.”

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Oct 15, 2020

How to Block Bad Ads Without Destroying the User Experience

Here’s a revealing, somewhat sobering statistic on the scope and severity of what publishers face these days – 80% of consumers are already so frustrated with malvertising and CPU-consuming ads, they’ve adopted some form of consumer-level ad.

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Oct 02, 2020

A Single-Point Ad Quality Solution Will Never Keep a Publisher Safe

It’s an understatement to say that fraudsters are pests. They’re far more dangerous than that. Pests are a stream of harmless house ants parading through your kitchen, looking for a stray crumb.

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Aug 20, 2020

The Lifecycle of Malware

Malware isn’t a one-and-done annoyance. It’s an evolving and adapting menace, changing its tactics to constantly find and exploit new weaknesses in the ecosystem. And if a publisher or platform doesn’t address malware with the attention and.

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Jul 30, 2020

Know Thy Enemy: Who the Digital Ad Industry Is Fighting and How to Stop Them

Fraudsters. Bad actors. Blackhats. It doesn’t matter what you call them because they all mean the same thing – the bad guys. They’re the ones that keep publishers up at night and wreak havoc on the rest of the ecosystem. And as anyone on the.

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Jul 16, 2020

Consumers Blame Publishers For Poor Ad Quality, Malware & Inappropriate Content

The entire digital ad industry is sitting at an intersection of some challenging roads right now. Between waning trust from consumers, expanding compliance demands, and the ever-evolving battle against ad fraud, there is a lot to pay attention to.

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