Decisions, decisions. Publishers know they have to protect their brands, customers, stakeholders, and bottom lines from fraudsters. However, finding the right set of tools to accomplish that task can feel overwhelming. Or at least it might have.

There are a few things in life that can clear a crowded room faster than politics, but not many. It’s an inherently divisive, polarizing topic across all fronts, including the already contentious and unpredictable digital environment. Simply put,.

To borrow a concept from the sports world, the best teams always have a reliable utility player. That's the person a coach counts on for many different roles, seamlessly transitioning between positions without a drop-off in performance. In the.

Malware has the entire ad ecosystem on red alert – and for good reason. We've consumed significant bandwidth ourselves, discussing how damaging malware is for the digital ad supply chain. But bad ads aren't a one-trick-pony, so, like an incredibly.

We use the term ecosystem an awful lot in this industry, myself included. But that’s for a very good reason, given the connectivity of the crowded digital ad supply chain. There’s more to this ecosystem than just publishers and platforms, though..

The fraudsters aren't dumb. In fact, while it pains us to say it, many of them are downright brilliant. Sure, these criminal masterminds don't get the publicity that others do, but they're every bit as clever and resourceful as the antagonist in a.

The average ad ops team has become the Swiss Army knife for the digital advertising ecosystem. While the experienced ad ops professional is still your go-to ad trafficker and soldier on the front lines of the fight for ad quality, their role has.

Think of the digital ad supply chain as a busy freeway, one that has plenty of on-ramps but only a single exit – the customer. And it’s that endpoint that makes the ecosystem’s engine run, where an ad compels the end-user into action, maybe buying.

Dear Ad Lightning Customers,

Ad ops teams are under siege, spending far too much time on the frontlines of the battle for ad quality. In fact, as we discovered in our recent 2020 State of Ad Quality Report, some devote as much as 30 hours per week on ad quality issues alone..