Jul 01, 2020

Q2 2020 Recap: A Field Day For Fraudsters

I probably don’t have to belabor what the digital ad industry – as well as the world – was up against during Q2 2020. Even saying it was historically turbulent doesn’t seem to quite do it justice. But here we are, looking back at that tidal wave of.

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Jun 18, 2020

Google's Chrome Joins the Fight Against Resource-Heavy Ads

With such a fast and furious stream of headlines these days, we wouldn’t blame you if a few noteworthy items slipped through the cracks. However, given its importance to the industry, we would be remiss if we didn’t point out Google’s recent.

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Jun 04, 2020

Choose an Ad Quality Solution Partner, Not Just a Provider

Publishers and platforms are busy. Things move fast in the digital ad world, and operations have many moving parts. That means anything that industry participants can do to streamline without sacrificing effectiveness is always welcome. And nowhere.

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Jun 04, 2020

Ad Lightning Partners with E-Planning, the Largest LATAM SSP

Ad Lightning is excited to be partnering with E-Planning to provide ad quality solutions for LATAM's largest SSP.  To kick-off the partnership, we sat down with Sebastian Lucero, the CMO of E-Planning, to learn more about their unique business and.

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May 28, 2020

The Frontlines in the War Against Bad Ads: An Ad Lightning Interview

It’s one thing to talk about the war against fraudsters and their malicious ads from a distance. But it’s entirely different to gain the perspective of what it’s like being on those frontlines every day. That’s exactly why I recently sat down with.

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May 21, 2020

The Publisher Ad Security Checklist For Ad Quality Solutions

Decisions, decisions. Publishers know they have to protect their brands, customers, stakeholders, and bottom lines from fraudsters. However, finding the right set of tools to accomplish that task can feel overwhelming. Or at least it might have.

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May 15, 2020

Turning the Spotlight on Political Ads and How to Protect a Brand

There are a few things in life that can clear a crowded room faster than politics, but not many. It’s an inherently divisive, polarizing topic across all fronts, including the already contentious and unpredictable digital environment. Simply put,.

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May 07, 2020

The Evolving Role of Ad Operations in a Programmatic World

To borrow a concept from the sports world, the best teams always have a reliable utility player. That's the person a coach counts on for many different roles, seamlessly transitioning between positions without a drop-off in performance. In the.

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Apr 30, 2020

Protecting Brand Safety Goes Far Beyond Inappropriate Content

Malware has the entire ad ecosystem on red alert – and for good reason. We've consumed significant bandwidth ourselves, discussing how damaging malware is for the digital ad supply chain. But bad ads aren't a one-trick-pony, so, like an incredibly.

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Apr 28, 2020

Let’s Ensure a Reliable Ad Ecosystem When People Need it Most

We use the term ecosystem an awful lot in this industry, myself included. But that’s for a very good reason, given the connectivity of the crowded digital ad supply chain. There’s more to this ecosystem than just publishers and platforms, though..

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