Mar 03, 2020

The 2020 Guide To Blocking Bad Ads & Ensuring Ad Quality

To state the obvious, programmatic is here to stay. It's not a passing-fancy or trend, but a fundamental part of the digital advertising industry. It's a fixture. But as publishers and platforms know all to well at this point, there's plenty of bad.

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Feb 20, 2020

Bad Ads Cost the Average Publisher $400k Per Year From Lost Impressions

Describing bad ads as a nuisance undersells the scope and severity of the problem. Mosquito bites are a nuisance, bothersome for awhile but usually nothing that time and maybe an over-the-counter lotion can’t fix. No, advertising fraud and bad.

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Feb 06, 2020

The Best Ad Quality Solutions for Publishers and Platforms

We’ve all heard the sobering statistics, how the online advertising ecosystem loses billions every year from ad fraud. But as bleak and overwhelming as the perpetual fight against bad ads might feel at times, we have some very good news – the.

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Jan 30, 2020

What You Need to Know About CCPA and Digital Advertising

Imagine being stuck in the path of a storm. From the meteorologist on TV, what you've read online, maybe even what you feel in your arthritic knees, you know the storm is heading your way. At this point, it's simply an inevitability. The particular.

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Jan 23, 2020

Explaining Ad Fraud and How It Affects Advertisers & Publishers

Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.

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Jan 16, 2020

The 2020 State of Ad Quality Report

In an industry where change is the only constant, the digital ad ecosystem must look in the mirror every so often and gauge where it stands. Nowhere is this more critical than in the perpetual fight for ad quality, a notion we took to heart when.

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Jan 09, 2020

The Cost of Bad Ads Tops $1B in the Digital Ad Industry

The meteoric rise and dominance of programmatic is both a blessing and a curse for publishers. While it’s difficult to argue with its precision, efficiency, and revenue streams, there’s a significant caveat that comes with programmatic – fraudsters.

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Dec 19, 2019

What Are Bad Ads? Why Do They Matter? And How Can You Block Them?

A bad ad is a troublemaker. It’s the loudmouth in the movie theater that won't stop talking, ruining the experience for everyone else. And if a theater manager doesn't enforce rules during a show, moviegoers will eventually find another venue. In.

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Aug 27, 2019

Taking ad quality to the next level

We all know that ads that force redirects or contain malware are bad. But once you have a system like Ad Lightning in place to deal with malware and redirect ads, it becomes time to fine-tune your ad quality system and focus on other more subjective.

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Jun 19, 2019

Evolution of mobile redirects: Three new exploit types

Pesky redirect ads continue to plague the advertising ecosystem, infuriating ad ops teams and consumers alike. In fact, Ad Lightning typically sees over 350 different threats plaguing the system every day.

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