May 07, 2020

The Evolving Role of Ad Operations in a Programmatic World

To borrow a concept from the sports world, the best teams always have a reliable utility player. That's the person a coach counts on for many different roles, seamlessly transitioning between positions without a drop-off in performance. In the.

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Apr 30, 2020

Protecting Brand Safety Goes Far Beyond Inappropriate Content

Malware has the entire ad ecosystem on red alert – and for good reason. We've consumed significant bandwidth ourselves, discussing how damaging malware is for the digital ad supply chain. But bad ads aren't a one-trick-pony, so, like an incredibly.

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Apr 28, 2020

Let’s Ensure a Reliable Ad Ecosystem When People Need it Most

We use the term ecosystem an awful lot in this industry, myself included. But that’s for a very good reason, given the connectivity of the crowded digital ad supply chain. There’s more to this ecosystem than just publishers and platforms, though..

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Apr 23, 2020

A Comprehensive Ad Fraud Tool Should Be Able to ID, Analyze & Block Bad Ads

The fraudsters aren't dumb. In fact, while it pains us to say it, many of them are downright brilliant. Sure, these criminal masterminds don't get the publicity that others do, but they're every bit as clever and resourceful as the antagonist in a.

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Apr 09, 2020

Protect Your Ad Ops Teams & Revenue With Effective Ad Quality Solutions

The average ad ops team has become the Swiss Army knife for the digital advertising ecosystem. While the experienced ad ops professional is still your go-to ad trafficker and soldier on the front lines of the fight for ad quality, their role has.

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Apr 02, 2020

SSPs & Publishers Both Need Client-Side Ad Quality Solutions Like Real-Time Blocking

Think of the digital ad supply chain as a busy freeway, one that has plenty of on-ramps but only a single exit – the customer. And it’s that endpoint that makes the ecosystem’s engine run, where an ad compels the end-user into action, maybe buying.

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Mar 25, 2020

Ad Lightning's Promise: We Remain Committed to Our Partners & Safer Ecosystem

Dear Ad Lightning Customers,

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Mar 12, 2020

Features to Look for in a Complete Ad Quality Solution

Ad ops teams are under siege, spending far too much time on the frontlines of the battle for ad quality. In fact, as we discovered in our recent 2020 State of Ad Quality Report, some devote as much as 30 hours per week on ad quality issues alone..

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Mar 03, 2020

The 2020 Guide To Blocking Bad Ads & Ensuring Ad Quality

To state the obvious, programmatic is here to stay. It's not a passing-fancy or trend, but a fundamental part of the digital advertising industry. It's a fixture. But as publishers and platforms know all to well at this point, there's plenty of bad.

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Feb 20, 2020

Bad Ads Cost the Average Publisher $400k Per Year From Lost Impressions

Describing bad ads as a nuisance undersells the scope and severity of the problem. Mosquito bites are a nuisance, bothersome for awhile but usually nothing that time and maybe an over-the-counter lotion can’t fix. No, advertising fraud and bad.

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