Dec 15, 2020

3 Common Malicious Tactics: A Peek Into How Malware Operates

Life would be much easier for the digital advertising community if fraudsters were more blatant with their malicious tactics. Maybe a giant neon billboard with a flashing arrow and words that scream “Forced Redirect and Malware, Next Exit.” But,.

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Dec 08, 2020

Changes to CCPA Put Retargeting in the Regulatory Bullseye

It seems like the CCPA has been a work in progress for millennia at this point, doesn’t it? Since I first spoke of the California Consumer Privacy Act back in January 2020 – which might as well be millennia ago considering what’s happening since.

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Oct 29, 2020

Q3 2020 Recap: New Normal, Old Worries

Q3 2020 could very well be the point where the new normal – everyone’s favorite term – really started to feel like “normal” rather than something “new.”

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Oct 15, 2020

How to Block Bad Ads Without Destroying the User Experience

Here’s a revealing, somewhat sobering statistic on the scope and severity of what publishers face these days – 80% of consumers are already so frustrated with malvertising and CPU-consuming ads, they’ve adopted some form of consumer-level ad.

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Oct 02, 2020

A Single-Point Ad Quality Solution Will Never Keep a Publisher Safe

It’s an understatement to say that fraudsters are pests. They’re far more dangerous than that. Pests are a stream of harmless house ants parading through your kitchen, looking for a stray crumb.

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Aug 20, 2020

The Lifecycle of Malware

Malware isn’t a one-and-done annoyance. It’s an evolving and adapting menace, changing its tactics to constantly find and exploit new weaknesses in the ecosystem. And if a publisher or platform doesn’t address malware with the attention and.

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Jul 30, 2020

Know Thy Enemy: Who the Digital Ad Industry Is Fighting and How to Stop Them

Fraudsters. Bad actors. Blackhats. It doesn’t matter what you call them because they all mean the same thing – the bad guys. They’re the ones that keep publishers up at night and wreak havoc on the rest of the ecosystem. And as anyone on the.

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Jul 16, 2020

Consumers Blame Publishers For Poor Ad Quality, Malware & Inappropriate Content

The entire digital ad industry is sitting at an intersection of some challenging roads right now. Between waning trust from consumers, expanding compliance demands, and the ever-evolving battle against ad fraud, there is a lot to pay attention to.

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Jul 01, 2020

Q2 2020 Recap: A Field Day For Fraudsters

I probably don’t have to belabor what the digital ad industry – as well as the world – was up against during Q2 2020. Even saying it was historically turbulent doesn’t seem to quite do it justice. But here we are, looking back at that tidal wave of.

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Jun 18, 2020

Google's Chrome Joins the Fight Against Resource-Heavy Ads

With such a fast and furious stream of headlines these days, we wouldn’t blame you if a few noteworthy items slipped through the cracks. However, given its importance to the industry, we would be remiss if we didn’t point out Google’s recent.

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