Oct 20, 2017

The Multi-Billion Dollar Impact of Bad Ads. What Publishers Need to Know

The rise of programmatic advertising has spurred a significant decline in user experience for consumers who visit ad-supported websites. For publishers, that’s become a serious ROI problem.

Read More

Jul 14, 2017

The Past, Present and Future of Ad Quality

If there’s one truism about technology businesses, it is that when you lose sight of the consumer experience, you’re dead. Digital advertising is veering dangerously in this direction. Digital advertising is the Internet’s economic engine..

Read More

Mar 21, 2017

The Industry Challenge for Programmatic in 2017

On the surface, it looks like the digital publishing industry should be extremely happy. After all, they’re the beneficiaries of an overwhelmingly successful automatic — or programmatic — marketplace for buying and selling ads; a marketplace which.

Read More