Apr 02, 2020

SSPs & Publishers Both Need Client-Side Ad Quality Solutions Like Real-Time Blocking

Think of the digital ad supply chain as a busy freeway, one that has plenty of on-ramps but only a single exit – the customer. And it’s that endpoint that makes the ecosystem’s engine run, where an ad compels the end-user into action, maybe buying.

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Mar 25, 2020

Ad Lightning's Promise: We Remain Committed to Our Partners & Safer Ecosystem

Dear Ad Lightning Customers,

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Mar 12, 2020

Features to Look for in a Complete Ad Quality Solution

Ad ops teams are under siege, spending far too much time on the frontlines of the battle for ad quality. In fact, as we discovered in our recent 2020 State of Ad Quality Report, some devote as much as 30 hours per week on ad quality issues alone..

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Mar 03, 2020

The 2020 Guide To Blocking Bad Ads & Ensuring Ad Quality

To state the obvious, programmatic is here to stay. It's not a passing-fancy or trend, but a fundamental part of the digital advertising industry. It's a fixture. But as publishers and platforms know all to well at this point, there's plenty of bad.

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Feb 20, 2020

Bad Ads Cost the Average Publisher $400k Per Year From Lost Impressions

Describing bad ads as a nuisance undersells the scope and severity of the problem. Mosquito bites are a nuisance, bothersome for awhile but usually nothing that time and maybe an over-the-counter lotion can’t fix. No, advertising fraud and bad.

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Feb 06, 2020

The Best Ad Quality Solutions for Publishers and Platforms

We’ve all heard the sobering statistics, how the online advertising ecosystem loses billions every year from ad fraud. But as bleak and overwhelming as the perpetual fight against bad ads might feel at times, we have some very good news – the.

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Jan 30, 2020

What You Need to Know About CCPA and Digital Advertising

Imagine being stuck in the path of a storm. From the meteorologist on TV, what you've read online, maybe even what you feel in your arthritic knees, you know the storm is heading your way. At this point, it's simply an inevitability. The particular.

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Jan 23, 2020

Explaining Ad Fraud and How It Affects Advertisers & Publishers

Ad fraud is a pervasive problem that infects every corner of the industry. Advertisers, publishers, marketers, and brands – they're all affected by the many different types of ad fraud and the way they distort clicks, impressions, and other metrics.

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Jan 16, 2020

The 2020 State of Ad Quality Report

In an industry where change is the only constant, the digital ad ecosystem must look in the mirror every so often and gauge where it stands. Nowhere is this more critical than in the perpetual fight for ad quality, a notion we took to heart when.

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Jan 09, 2020

The Cost of Bad Ads Tops $1B in the Digital Ad Industry

The meteoric rise and dominance of programmatic is both a blessing and a curse for publishers. While it’s difficult to argue with its precision, efficiency, and revenue streams, there’s a significant caveat that comes with programmatic – fraudsters.

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